If you want to make your marketing really work for you, it pays to spend some time getting clear about your marketing message. What I mean by that is you want to understand your products or services from your customer's perspective. That kind of understanding is what separates the pros from the hacks. It helps you to create marketing materials that resonate with your customers, catching their attention and causing them to take action.
I was shocked after checking into printing rates this season after a client asked me about low cost printing options. What he wanted was a lower printing bill, and he was afraid that by asking me to handle it he’d end up paying for design time plus printing rates in the neighborhood of the rates he’d seen quoted online. If you’ve got a design you like already, I can still help you get the best possible printing prices with no extra charges for design time. I’m always frustrated when I hear new business or small business owners talk about finding great deals through online sources like Vista Print. Sure, that means I didn’t get their business, but more importantly it means that I know they paid waaaay too much.
Many businesses have a bricks and mortar location, that is a physical place where they can meet customers and make sales or offer services. Accountants, Retail shops, Yoga studios, Music teachers, restaurants, golf courses, and hotels are just a few of the many other types of businesses who depend on drawing potential customers to their location. For each one of them, catching the attention of potential customers can make or break their business.