When I was heading out to college, several of my elders told me, "It's not what you know, it's who you know." As it turns out, who you know really is key to getting good referral business...and referrals are the cheapest and most effective marketing tool out there.
Many businesses have a bricks and mortar location, that is a physical place where they can meet customers and make sales or offer services. Accountants, Retail shops, Yoga studios, Music teachers, restaurants, golf courses, and hotels are just a few of the many other types of businesses who depend on drawing potential customers to their location. For each one of them, catching the attention of potential customers can make or break their business.