Restaurants, eateries, and pubs need to market...daily. Getting the word out to your customers on the day's special or this week's hot new dishes is essential to building a loyal following. For those who rely on tourism for their biggest sales of the year, regular marketing is doubly important during the down season, when you'll rely on that loyal following of locals to keep your doors open. How do you keep up with it without breaking your bank?
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Custom flags can help your business
CONTACT USOne of my favorite quick and inexpensive ways to attract attention is with customized flags. For businesses who have storefronts, especially those with lower visibility, a simple flag can really boost traffic to your door. The key is, of course, to keep it simple. Include your logo or business name and one or two key words. That’s it. Anything more is hard to read from a distance, especially from a moving vehicle.
Bright colors that contrast with your surroundings are key to getting attention. That goes for flags designed to be used outdoors to attract attention to your store front as well as those that are designed for indoor use or event use. When I’m designing flags for events, I try to integrate the event’s graphics with the overall theme for the event, then find a way to add high-contrast to the flag design within that look and feel. If I”m designing for a corporate event, for instance, the flag design will include the corporation’s logo or graphics and will have high-contrast colors that harmonize with the corporation’s identity.
Popular uses for Custom Flags:
EventsTrade ShowsStreet VisibilityCorporate IdentityEducationFlags can be useful for directing traffic at larger events. They can be used to designate areas, such as rings in a tournament or stages at a festival. They’re also useful for calling attention to the event and routing traffic. While event flags may be used only for a single day each year, they need to be designed for ease of storage and with no elements that will date them if the event plans to re-use them. If the event doesn’t plan to re-use them, they can be designed to be more timely, with the current year or the special moto or topic for this one event.Trade show flags often do dual duty by calling attention to your booth and communicating your message to prospective clients. They need to be durable enough to be taken down, transported, stored, and put up again many times. Often, flags for trade shows need to be designed within tighter height restrictions because trade show venues change from show to show and season to season. Calling attention to your business or storefront is important to getting potential clients in your door. Flags offer a loud shout-out at the street level when they’re designed well. Be sure to do your research. Does your city or community have restrictions on height or style? It’s easy to design within the requirements while making sure people know you’re there. Bright colors and simplicity are particularly key to good flag design for marketing at the curb. A flag inside or outside your corporate office can communicate your corporate message to customers and staff effectively and inexpensively. You’ll have the luxury of getting a little more complex in your design if you intend to stand your corporate flag in the lobby or in another spot where your clients and or staff will see it often. You can include your company’s quarterly goals, the values you hold most dear, or even your company mission statement. Changing your corporate flag regularly goes a long way toward catching and holding attention. The low cost of custom flags makes that a reasonable tool for communicating your corporate message. Schools, colleges, universities, and religious organizations as well as other businesses can use flags as a part of their educational strategy. Flags designed for indoor use, for instance, can include more words, allowing your orgaanization to commuicate key ideas you want your students and staff to remember. A school’s moto or values, for instance, can easily be incorporated into a catchy flag design. That same flag can be displayed in the front entrance of the school and move into the auditorium for assemblies or off-campus for a variety of events. Flags offer versital, attention grabbing opportunity to communicate the lessons you want people to learn.
When possible, I like to create designs that are reusable, so my clients buy their flags once and use them year after year. That cuts down on overall cost for my clients and contributes to my overall philosophy of re-use and recycle as much as possible. For trade show booths, for instance, keeping overall costs low is essential to profit. Many businesses attend multiple trade shows per year. It’s important to know the kinds of venues they plan to frequent.
One of the questions I ask clients when I’m designing is where and how often they’ll plan to use their flag. For trade shows, events, and other indoor uses, height requirements can be an important factor. If the flags will be used indoors but in a stadium or gymnasium setting, taller may well be helpful. If they’ll be used in convention centers or hotel conference settings, height may well be more restricted. Beyond height requirements, the setting in which the flag will be used is an important factor in choosing the correct base and support structure.